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The e-invoicing masterclass for SaaS leaders

The e-invoicing questions on every SaaS leader's desk, answered.

E-invoicing has quietly become a product decision, not just a compliance one. This masterclass walks you through the three most important topics that will inevitably land on your desk: the regulations, the standards, and the build-or-buy call.

Three key concepts, one masterclass

If you're a senior SaaS leader, e-invoicing has probably moved into your peripheral vision over the past couple of years. It's shifting from a compliance topic to a product question that will shape your roadmap, integrations, and European market readiness. This masterclass is structured around the three topics that affect your e-invoicing decisions the most.

Episode 1: Get ready for ViDA

ViDA is reshaping how VAT and invoicing work across the EU, and most teams underestimate how much is changing. Start here to get oriented into the e-invoicing landscape.

 

Guest expert: Heikki Malkamäki, Managing Director, Maventa

Episode 2: Peppol basics

Peppol gets called a lot of different things. Here's what it actually is, and why it's becoming the European default for moving invoices between businesses.

 

Guest expert: Jussi Koljonen, Software Architect, Maventa

Episode 3: Build vs. buy: e-invoicing edition

Should you build e-invoicing into your product, partner with an operator, or do something in between? A conversation about the real timelines, the hidden costs, and the framework for drawing the line.

 

Guest expert: Sepideh Davoudi, Product Manager, Maventa

Meet the experts

Here are the e-invoicing experts featured in this masterclass.

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Max Söderlund

Partner Manager, Maventa

 

The host of this masterclass, Max is an expert in mapping the right e-invoicing approach for software vendors across Europe.

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Heikki Malkamäki

Managing Director, Maventa

 

The guest expert for episode 1, Heikki sees the European e-invoicing landscape from the inside, helping software vendors turn regulatory shifts like ViDA into a long-term commercial advantage.

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Jussi Koljonen

Software Architect, Maventa

 

Working on the technical backbone of Peppol at Maventa, Jussi is the guest expert for episode 2, where he explains how the framework actually operates.

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Sepideh Davoudi

Product Manager, Maventa

 

Sepideh has seen the build-vs-buy decision play out across countless software vendors. In episode 3, she walks through the timelines, hidden costs, and operational realities that shape the call.

Episode 1: Get ready for ViDA

ViDA explained: why e-invoicing is becoming mandatory for SaaS

ViDA is reshaping how VAT and invoicing work across the EU. Paper and PDF invoices are being phased out, near real-time reporting is on the horizon, and software vendors are at the centre of the shift.

Max sits down with Heikki Malkamäki, Managing Director of Maventa, to walk through what's actually changing, what it means for SaaS, and why the companies preparing for it early will turn ViDA into an advantage.

 

Spotify_Primary_Logo_RGB_WhiteAvailable on Spotify

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Episode 2: Peppol basics

What is Peppol and why is it gaining popularity in Europe?

Peppol gets called a lot of different things: a file format, a government network, a checkbox in your ERP. None of those quite capture what it is.

In this episode, Software Architect Jussi Koljonen explains what Peppol actually is, why it's becoming the European default, and which assumptions about it tend to cause problems later.

 

Spotify_Primary_Logo_RGB_WhiteAvailable on Spotify

Apple_Podcasts_Icon_wht_lg_060623Available on Apple Podcasts

Episode 3: Build vs. buy: e-invoicing edition

Build or buy? Make the right e-invoicing decision for your product

Building your own e-invoicing infrastructure looks straightforward on paper. Then come the certificates, the rule changes, the audit failures, and the year you didn't plan to spend on it.

Product Manager Sepideh Davoudi joins the conversation to unpack the real timelines, the hidden costs, and the framework for deciding what to own and what to outsource.

 

Spotify_Primary_Logo_RGB_WhiteAvailable on Spotify

Apple_Podcasts_Icon_wht_lg_060623Available on Apple Podcasts

Take your expertise to the next level

Three guides for SaaS leaders going deeper on the regulations, the standards, and the build-or-buy call.

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E-invoicing essentials for SaaS

A practical toolkit for SaaS teams getting started with e-invoicing in Europe. From the basics of how it differs from traditional invoicing, to how it works in practice, what's happening across European markets, and how to get started without the jargon.

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Peppol guide for SaaS vendors

Get to know the basics of Peppol with our guide, written specifically for SaaS teams whose customers will start expecting Peppol support in the near future. What Peppol is, how it actually works, and a clear path for getting started: all included.
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Dive deeper into build vs. buy

A full breakdown of the three most common e-invoicing implementation models European software vendors choose between: building in-house, using a basic gateway, or embedding a partner API. Includes side-by-side comparison across multiple decision factors.

Common questions every SaaS leader ends up asking

These are the most common questions we hear from SaaS leaders when it comes to e-invoicing. 

E-invoicing itself is not mandatory for SaaS companies as software providers.

The mandate falls on the businesses that buy and sell in Europe, and it varies by country.

The EU's ViDA reform will make e-invoicing mandatory for all cross-border B2B transactions within the EU by 2030. For SaaS companies serving European customers, the practical implication is straightforward: your customers will need to send and receive compliant e-invoices, and your product needs to support that, either directly or through a partner.

If your customers operate in markets with active or upcoming mandates, e-invoicing should already be on your roadmap. The earliest deadlines in Europe have already gone, the next wave is coming in 2027, and the EU-wide ViDA requirements land by 2030.

Most SaaS teams underestimate the lead time required to build, test, and roll out e-invoicing functionality across multiple jurisdictions.

Adding it to the roadmap one or two years ahead of your customers' deadlines is a realistic minimum.

ViDA, short for VAT in the Digital Age, is a legislative package from the European Commission designed to modernise the EU's VAT system.

It introduces mandatory e-invoicing and near-real-time digital reporting for all cross-border B2B transactions within the EU by 2030, and it allows individual member states to make e-invoicing mandatory for domestic transactions too.

For SaaS companies, ViDA does two things at once: it accelerates the adoption of e-invoicing across Europe, and it introduces a real-time reporting layer that most products have not yet been built to handle.

Peppol is a network and a set of standards that allow businesses to exchange electronic documents, including invoices, securely and interoperably across borders. It is not the same as e-invoicing.

E-invoicing is the broader concept of exchanging invoices in a structured digital format. Peppol is one of the most widely adopted infrastructures used to do that, particularly across Europe.

A SaaS company can support e-invoicing through Peppol, through national networks, or through both, depending on the markets it serves.

A national mandate is a legal requirement set by an individual country, specifying who must send and receive e-invoices, in what format, and through which channels. Peppol is a cross-border network that many European countries have adopted as either the required or recommended channel for meeting those mandates.

The two are connected but distinct. A SaaS company supporting customers in multiple European countries usually needs both: alignment with each country's specific requirements, and connectivity through Peppol where it applies.

Not every SaaS company, but more than currently do.

The question is whether your customers should be able to invoice through compliant electronic formats, and whether your software is positioned in the workflow where that happens.

ERP, accounting, billing, and finance-adjacent SaaS products almost certainly need it.

Adjacent categories like CRM, project management, or vertical SaaS often need it too, because customers increasingly expect end-to-end invoicing to be part of the product they're already using.

It depends heavily on whether the team builds it in-house or partners with a specialised provider.

Building in-house, especially across multiple markets, typically takes 12 to 24 months and ongoing engineering investment to maintain compliance as regulations evolve.

Partnering with a specialised provider can shorten the timeline considerably: with Maventa, for example, integration through the API typically takes days to weeks rather than months.

The right choice depends on the strategic weight your product places on invoicing infrastructure versus your core domain.

Three risks tend to come up. The first is regulatory churn. E-invoicing rules change frequently across European markets, and keeping a self-built solution compliant requires permanent engineering attention. The second is the multi-market problem. Each country has its own formats, reporting requirements, and connections to national networks. Building once is rarely enough. The third is the maintenance tail. Even after the initial build, support, monitoring, error handling, and certification across networks like Peppol continue to draw engineering capacity away from the core product.

A few things tend to matter most. Coverage of the markets your customers operate in today and the ones you plan to expand into. A modern, developer-friendly API that fits your existing stack rather than working against it. Support for the main e-invoicing formats and networks, including Peppol where relevant. A clear position on ViDA and digital reporting, since these will shape the next few years.

And, less tangibly, a partner that understands what it means to build software, not just to push e-invoices through a pipe.

When a national mandate takes effect, businesses in that country are required to send and receive e-invoices in the prescribed formats by the deadline. If your software is the system your customers use to invoice, they will expect it to support the new requirement.

The risk for SaaS companies is that customers who can't issue or receive compliant invoices through their existing product start looking for one that lets them. The window between a mandate being announced and a mandate being enforced is the practical planning horizon for most product teams.

Several non-EU European countries have already moved on e-invoicing, including Norway, where Peppol is well established for B2G and is being extended further.

The broader pattern is that European e-invoicing adoption is no longer limited to the EU. SaaS companies serving Nordic, UK, or Swiss customers should not assume that being outside the EU means being outside the trend. Many of the same standards, including Peppol, are gaining traction across the wider European market.